Image Resolution
A common question we get here at First Impressions is "What is image resolution and why does it matter?" There are two types of image resolution - High and Low. High Resolution images are necessary in printing. Low resolution images are necessary when posting images to the internet or sending via email.
The image on the left is an example of how a high resolution image will print. It is clear and well defined. The image on the right is an example of how a low resolution image will print. Notice the blurred lines and pixilated look.


To ensure the best quality printing, your images' resolution should be at least 300 DPI (dots per inch). Images that are taken from the internet should be avoided since they typically are low resolution (72 DPI) and will reproduce poorly on a printing press.
Images from many digital cameras are also typically saved at 72 DPI, although some cameras have settings to take higher resolution pictures suitable for printing. Many scanner drivers will default to a low resolution when scanning; make sure to adjust your software to scan at 300 DPI BEFORE scanning images.
Low resolution images need to be adjusted in an image editing program such as Photoshop© before they can be used for printing. If you have Photoshop© you can convert your low-resolution images to hi-resolution images quickly and easily. Click here to learn more.
No worries if you don't have Photoshop© - we can do this for you. Give us a call at 845-692-4490 or send us an email and we'll be happy to help.
