Types of Paper
There are hundreds of options when it comes to selecting your paper, or stock, for your print project. You'll not only need to consider the weight, texture and color, but also keep in mind what the final use is and the type of message you're conveying.
At First Impressions, we know paper. We can help you decide which stock best suits your needs and fits your budget. Below is a short list of our most commonly used stocks. Of course, we're always here to help, so please contact us if you don't see what you have in mind.
Need samples? No problem. Contact us at 845-692-4490 or via email and we'll gladly provide what you're looking for.
80# Gloss Text - Standard glossy paper stock, about as thick as a light magazine cover. The shiny finish provides an excellent opaque base for rich process color printing. A popular stock for Brochure printing, Catalog Inserts, Flyers, Posters, etc.
100# Gloss Text - Similar to the 80# gloss text, but 25% thicker and heavier, for a more substantial feeling piece. Standard Uses: Brochures, Information Sheets, Self-mailers, Posters, Door Hangers, etc.
80# Dull/Matte Text - This stock is finely coated with a non-gloss finish. It provides an excellent opaque base for easy to read, crisp typography. Standard Uses: Brochures, Newsletters, Catalog Inserts, and Flyers, etc.
100# Dull/Matte Text - Our most poplular stock, it is thicker and heavier than our 80# Dull/Matte text for a more substantial feeling piece. Provides a non-glossy, opaque base for detailed, crisp printing.
80# Dull/Matte Cover - Our dull/matte cover is a thick 9 pt cover stock with a smooth, non-shiny coating. It is well suited for detailed, crisp printing without sacrificing the ability to easily write on the paper. Often selected with the 80# dull/matte text option for inside your catalog or calendar piece.
80# Gloss Cover - As a "cover" stock, this paper is stiff, about like a postcard or baseball card. This stock is coated with a glossy finish, making photographs and other images look beautiful. Standard uses: durable, heavy-weight Brochures, Catalog Covers, Product Spec Sheets.
100# Uncoated Cover - An option for business cards, rack cards and bookmarks. This bright white smooth #1 grade cover stock is 14 pt in thickness and matches the 70# text-weight stock we use for letterhead and envelopes.
120# Gloss Cover - We offer this high-quality, thick 14 pt stock on all of our card products. The glossy, coated finish makes photographs and other images look beautiful. Consider adding aqueous coating to your four color sides for added protection and shine.
120# Dull/Matte Cover - Our dull/matte cover is a thick 14 pt cover stock with a smooth, non-shiny coating. It is well suited for detailed, crisp printing without sacrificing the ability to easily write on the paper. An excellent choice for Business Cards, Postcards, Note Cards and Greeting Cards.
70# Uncoated Text - 70# Lustre for stationery, envelopes and newsletters. This ultra-premium uncoated (non-glossy) white stock is guaranteed safe for desktop laser printing. Many common stationery stocks are not optimized for 4-color printing, so we have selected this for best results. Feels thick and substantial in your hands, and is the best uncoated paper stock available for full-color printing.
24# Uncoated and 28# Uncoated - This is a standard stock commonly used for envelopes, also called White Wove. The 28# is thicker and heavier than the 24#.
Still have questions? Check out our Glossary of Printing Terms! Of course, you can always call us at 845-692-4490 or send us an email to determine which type of paper is best for your project.
