Printing 101 - Knowledge Base
At First Impressions we want to help you become more informed about the printing process and what makes good and bad printing. We've all heard the old adage, "An educated consumer is our best customer". At First Impressions, we truly believe that. No smoke. No mirrors. We want you to bring your print jobs to us not only because we produce high quality work, but because you TRUST us.
Maybe you're just curious. Want to know what calendering is? What about deckle edges? Well, you've come to the right place.
Knowledge is power.
If you don't see a topic that you need to know more about, check out or Ask the Printer page. Of course, you can always call us at 845-692-4490 or send us an email. We'll be more than happy to assist you!
Guide to Color Printing
Digital or Offset Printing?
Prespress Basics
Designing for Print
Choosing the Right Software
Creating Bleeds
Image Resolution
Resolution of Photographs
Color Specifications for Photographs
High Resolution PDF's
File Compression
Paper Types
Direct Mail
Creating Mailing Lists
Renting Mailing Lists
Designing Direct Mail Pieces
Glossary of Printing Terms
Ask the Printer
