Direct Mail
Business does not live on email alone!
A well planned direct mail print campaign is a cost effective way to reach new and existing customers. With printed direct mail, you can reach out to your existing customer and prospect base. You can even rent mailing lists targeted to your business, your customer profile, a desired geographic location or household income level of your desired customer - the possibilities are practically endless. And with a print campaign, there are no CAN-SPAM rules and strict mail blocking servers to deal with.
The most important aspect of direct mail is frequency. Mailing 100 postcards to your customers once a year will most likely not yield astounding results. The key is to get your message to your customers on a regular basis. Keep in mind that you don't want to abuse them, so be sure your messages are relevant and your offer is enticing. At First Impressions, we can print your entire campaign and hold them until you're ready to mail. Not only will this save you money on printing, it's one less thing you need to worry about!
In addition to frequency, your mailing list is also a key player in your direct mail campaign. Know your list! Mailing coupons for in-ground pool installations will not be very helpful to apartment dwellers! First Impressions can help you target a rented list that you can use to grow your customer base.
And remember - at First Impressions, we can print AND mail your direct mail postcards, letters, brochures etc. From inception to mail drop, we're with you every step of the way.
Give us a call at 845-692-4490 or send us an email and we'll be more than happy to help you!
Creating Mailing Lists
Renting Mailing Lists
Designing for Mail
